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Google trends keyword research seo7/28/2023 ![]() ![]() This is why the chart shown is so misleading. However, since Google Trends emphasizes the trending nature of the chart, it looks like Ahrefs has caught up with Semrush in total search volume. Over the last 12 months Ahrefs has grown much more than Semrush, but it's total search volume is still lower than Semrush. Semrush went from 60,500/mo to 74,000/mo in last 12 months, a growth of 22%.Īhrefs went from 33,100/mo to 49,500/mo in the same time frame i.e. To understand this, let's look at search volume growth for semrush and ahrefs over the last one year. If the chart was drawn based purely on search volumes, then the Ahrefs spike would've seemed much smaller and the relationship between the two (if any) could've been lost. ![]() So, when it shows the graphs of Ahrefs and Semrush over the last 18 years, it finds that they both peaked in Sep 2022 (current month). Google Keyword Planner is the right tool for comparing actual search volumes.īasically, every graph that Google Trends draws is normalized to 0 and 100, where 100 is the peak in the timeframe we've requested. Google Trends was built to see the trends of keywords and to compare between trending keywords. This helps us see the trends, and emphasizes spikes in searches compared to increase in volume of searches.Ģ. Google trends data is presented as an index that is normalized from 0 to 100. Here is an long article from 2016 by a Google data jounalist that explains how Google trends works.ġ. To understand this we need to know how Google Trends works and what purpose it serves. ![]()
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